a new generation of drinkers Brand Identity 2026

Description

A person wearing a blue denim button-up work jacket holds up a white printed graphic t-shirt directly in front of the camera, obscuring their face and upper body. The shirt features a bold yellow illustration of a multi-petaled mascot character with eyes above retro serif typography reading 'Ginger Beer Magic. For Good Times.' and additional production details below. In the industrial background, stacked stainless steel beverage kegs and concrete walls are illuminated with sharp direct flash lighting. The design was created by Pendo with photography by Grady Mitchell and Niko Myyra.

Style

Vertical, Commercial, playful, Graphic

Techniques

Flash

Industries

Beverages

Color

Background

Factory

Context

Lookbook