a new generation of drinkers Brand Identity 2026

Description

A structured grid of condensation-covered ginger beer cans stacked tightly against a light studio backdrop. The packaging design showcases bold typography paired with vibrant, illustrated floral characters across pastel-toned cans, including shades of cream, mint green, and pale blue. Fine beads of moisture coat the aluminum surface, catching soft, even studio illumination. Design direction by Pendo, with photography by Grady Mitchell and Niko Myyra.

Style

Horizontal, Commercial, playful, Clean, Graphic

Techniques

Soft Light

Industries

Beverages

Color

Background

White Seamless

Context

Advertising Campaign