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  • ·Dickie's Ginger Poster Grid Brand Identity by Pendo
Branda new generation of drinkers
ProjectBrand Identity
Repeating wheatpaste poster grid in green and yellow featuring typography, raw ginger root photography, and leaf graphics.

a new generation of drinkers Brand Identity 2026

Associated creatives

Pendo
PendoDesign
Grady Mitchell
Grady MitchellPhotography
Niko Myyra
Niko MyyraPhotography

Tags

wheatpaste postersposter gridgraphic posterspostersbrand identity designtypography postersginger beer brandingposter campaign

Description

A repeating grid of wheatpaste street posters showcases brand identity and advertising for Dickie's Ginger Beer. The composition alternates between three distinct visual modules: forest green posters with bold yellow sans-serif typography, golden yellow prints featuring a playful green ginger leaf character, and close-up photographic panels of textured ginger root overlaid with refined serif lettering reading 'No Apologies. Just Ginger.' Designed by Pendo with photography by Grady Mitchell and Niko Myyra, the panels exhibit subtle paper creases and tactile outdoor paste textures. The high-contrast color scheme of deep green and warm yellow creates a cohesive, graphic visual rhythm.

Style

Vertical, Commercial, Graphic

Techniques

Typography

Industries

Beverages

Color

Forest Green (50%)
Golden Yellow (50%)

Background

Typographic

Context

Out of Home (OOH)