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  • ·Dickies Ginger Can Brand Identity in Crushed Ice
Branda new generation of drinkers
ProjectBrand Identity
A green ginger beer can nestled inside a bed of crystalline crushed ice cubes with water droplets.

a new generation of drinkers Brand Identity 2026

Associated creatives

Pendo
PendoDesign
Grady Mitchell
Grady MitchellPhotography
Niko Myyra
Niko MyyraPhotography

Tags

ginger beer canginger beergreen canbeverage cancrushed iceice cubesclear ice

Description

A close-up vertical shot displays a pale green ginger beer beverage can submerged and chilled among crystal-clear crushed ice cubes. Designed with bold green typography and an illustrated floral mascot, the label emphasizes cold-pressed non-alcoholic ingredients. Bright, direct lighting catches the angular edges and crystalline reflections of the ice surrounding the product packaging.

Style

Vertical, Commercial, Clean

Techniques

Hard Light

Industries

Beverages

Color

Mint (50%)
Emerald (40%)

Context

Advertising Campaign