BrandDavid William Baum
ProjectBrand Identity
David William Baum Brand Identity 2020
Associated creatives
Tags
Description
An outdoor advertising poster is mounted on a textured, weathered stone wall beneath a classical balustrade. The vertical poster features monochrome imagery, typography, and branding details for David William Baum. Daylight casts sharp diagonal shadows across the stone facade from the architectural railing above. The pavement below consists of large stone slabs with small tufts of vegetation growing in the cracks.
Style
Vertical, Commercial, Monochrome, Clean
Techniques
Natural light
Color
Medium Grey (60%)
Pure White (40%)
Background
Street
Context
Out of Home (OOH)