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ProjectBrand Identity
Graphic design poster for D&AD New Blood Awards 2020 featuring bold typography, bright blue shapes, and a yellow grid background

Brand Identity 2019

Associated creatives

Soft Power
Soft PowerGraphic Design

Tags

brand identity graphicbrand identitygraphic designtypography postertypography

Description

This graphic design piece showcases the brand identity for the D&AD New Blood Awards 2020, created by Soft Power. The square composition features bold black typography with the text "New Blood Awards" and "Download > Delay" set against a vibrant yellow and green grid background. Abstract bright blue vector shapes overlay the central portion, accompanied by smaller logos and text elements along the bottom border. The piece employs a digital aesthetic with high-contrast colours and layered graphic elements.

Style

Commercial, Square, Graphic, Retro

Techniques

Typography, Vector

Color

Golden Yellow (50%)
Sky Blue (30%)
Jet Black (20%)

Background

Solid Colour

Context

Advertising Campaign, Digital / Display Advertising