D&AD New Blood Awards Brand Identity 2019

Description

Three identical promotional posters for the D&AD New Blood Awards are wheat-pasted across a wooden construction barrier in an urban setting. The vibrant green and red posters feature bold graphic design elements and prominent typography reading This > That 2020. To the left, a large graffiti mural displays expressive cartoon illustrations with bright pink and green highlights. In the background, multistory residential and commercial buildings rise under clear daylight. Natural lighting illuminates the scene, highlighting the textures of the pasted paper and weathered plywood hoarding.

Style

Horizontal, Commercial, Clean, Graphic

Color

Background

Street

Context

Out of Home (OOH)