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Vibrant graphic design poster for D&AD New Blood Awards 2020 featuring neon green and purple liquid abstract shapes and bold typography

D&AD New Blood Awards Brand Identity 2019

Associated creatives

Description

This graphic design piece presents the brand identity for the D&AD New Blood Awards 2020 project. The composition features striking typography with the text Reality Play prominently displayed over vibrant purple and neon green fluid abstract backgrounds. A metallic, semi-transparent grey panel overlays the center, housing black sans-serif lettering. The overall aesthetic combines futuristic digital elements with bold, high-contrast color grading.

Style

Commercial, Square, Neon, Graphic

Techniques

Typography

Color

Lime (50%)

Violet (50%)

Background

Solid Colour

Context

Advertising Campaign