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  • ·COS Fall 2026 Menswear Campaign with Hoyong Kim
BrandCOS
ProjectFall 2026 Ad Campaign
East Asian male model posing on a city street wearing a black coat over a white textured knit sweater for COS Fall 2026.

COS Fall 2026 Ad Campaign 2026

Associated creatives

Mark Kean
Mark KeanPhotographer
Alaina Rae
Alaina RaeModels
Awar Odhiang
Awar OdhiangModels
Hoyong Kim
Hoyong KimModels
Jacqui Hooper
Jacqui HooperModels
Jesse Rinderknecht
Jesse RinderknechtModels
Leon Dame
Leon DameModels
Lucien Le Nevé
Lucien Le NevéModels
Malick Bodian
Malick BodianModels
Noor Khan
Noor KhanModels
Yun Seo Woo
Yun Seo WooModels
Jane How
Jane HowStylist
Thom Walker
Thom WalkerMakeup
Simone Schofer
Simone SchoferCasting Director

Tags

east asian man in black coateast asian manman in black coatblack coatwhite knit sweaterwhite sweaterknit sweater

Description

Captured in black and white by photographer Mark Kean for the COS Fall 2026 Ad Campaign, model Hoyong Kim poses casually on an urban street with hands in his pockets. He wears a relaxed-fit black tailored coat layered over a cream textured waffle-knit sweater, paired with dark trousers and a leather belt featuring a silver buckle. The blurred city backdrop shows multi-story architecture, crosswalk road markings, and parked vehicles under natural outdoor lighting. Styled by Jane How with makeup by Thom Walker, the framing emphasizes modern minimalist menswear silhouette and tactile knitwear texture.

Style

Vertical, Monochrome, Clean, Commercial

Techniques

Natural light

Industries

Menswear

Color

Off-White (40%)
Off-Black (60%)

Background

Street

Context

Advertising Campaign