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  • ·COS Fall 2026 Menswear Campaign with Hoyong Kim
BrandCOS
ProjectFall 2026 Ad Campaign
Model Hoyong Kim stands outdoors wearing a long black wool overcoat against a stone wall and ornate iron gate.

COS Fall 2026 Ad Campaign 2026

Associated creatives

Mark Kean
Mark KeanPhotographer
Alaina Rae
Alaina RaeModels
Awar Odhiang
Awar OdhiangModels
Hoyong Kim
Hoyong KimModels
Jacqui Hooper
Jacqui HooperModels
Jesse Rinderknecht
Jesse RinderknechtModels
Leon Dame
Leon DameModels
Lucien Le Nevé
Lucien Le NevéModels
Malick Bodian
Malick BodianModels
Noor Khan
Noor KhanModels
Yun Seo Woo
Yun Seo WooModels
Jane How
Jane HowStylist
Thom Walker
Thom WalkerMakeup
Simone Schofer
Simone SchoferCasting Director

Tags

hoyong kimman in long black coatlong black coatblack coatdouble breasted coatoversized overcoatblack overcoateast asian man

Description

Model Hoyong Kim is featured in the COS Fall 2026 ad campaign, photographed by Mark Kean with styling by Jane How and makeup by Thom Walker. He stands in a full-length portrait pose wearing an oversized, double-breasted black wool coat with structured shoulders and a high collar over dark trousers. The shot is captured in diffused, soft natural daylight against a neoclassical stone building entrance with an intricate black wrought-iron doorway.

Style

Vertical, Commercial, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (90%)

Background

Residential Building

Context

Advertising Campaign