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·Fall 2026 Ad Campaign

Black and white portrait of an East Asian woman wearing a black sleeveless double-breasted vest outdoors.

Woman in a sleeveless black double-breasted dress leaning against a dark metal street post beside a crosswalk.

Black and white portrait of an East Asian woman wearing an embroidered white collared shirt.

East Asian model in a white button-up shirt and pleated wide-leg black trousers leaning against a stone building exterior.

Model in a sleeveless black leather mini dress standing with arms crossed against a stone building wall in a fashion portrait.

Model Yun Seo Woo poses in a belted black long-sleeve mini dress on a city street beside a cast-iron lamppost in black and white.

Four models posing together on a city street wearing oversized black tailored wool overcoats for a fashion campaign.

Three models wearing oversized tailored black and dark green suits standing together on an urban city street.

Two models posing outdoors in structured black and taupe wool jackets for COS Fall 2026 campaign against a textured neutral wall.

Black and white photograph of a woman wearing a tailored black coat and carrying a large leather bag while leaning on street scaffolding.

Model wearing a long black tailored coat and loafers, posing beneath street scaffolding in an urban setting.

Two male models posing in tailored outerwear, one wearing a dark brown suede jacket and the other a navy high-collar coat with a leather bag.

Two male models in tailored dark blazers posing outdoors in black and white with soft backlit lighting.

A Black male model wearing a dark tailored suit and black turtleneck stands leaning against a stone building wall.

Model Malick Bodian wearing a long black coat and beige trousers leaning against a street utility box in a city setting.

Five male models posing in tailored black suits and dress shoes on a city sidewalk for the COS Fall 2026 Ad Campaign.

Model Leon Dame wearing an oversized black tailored suit on a city street in the COS Fall 2026 ad campaign.

Model Leon Dame leaning on a street lamppost in a belted trench coat for the COS Fall campaign.

Model Leon Dame wearing a dark high-collar coat and holding a black leather bag on a city street.

Model Leon Dame wearing a striped button-down shirt, matching tie, and pleated trousers leaning against a pole on a city street.

COS Fall 2026 Ad Campaign 2026

About

For the Fall 2026 ad campaign, COS leans into a masterclass of high street fashion that reinforces its reputation for structural precision and quiet confidence. Captured through the lens of photographer Mark Kean, the series is defined by a rigorous monochrome aesthetic that strips away visual noise to focus entirely on the garment. By utilizing analogue film techniques and soft natural light, the imagery breathes a timeless quality into the brand's latest collection, emphasizing sharp silhouettes and minimalist tailoring. The campaign features a diverse ensemble of models, including Alaina Rae, Awar Odhiang, and Leon Dame, who navigate an urban landscape with an effortless, understated posture that mirrors the functionality of the clothing. Stylist Jane How anchors the collection in sharp, architectural lines, while Thom Walker's subtle approach to makeup ensures the focus remains on the textural interplay of fabrics like heavy leather, wool, and structured cotton. By placing these figures against blurred city facades and clean, textured corners, the campaign achieves a seamless editorial flow that feels both grounded and aspirational. This body of work successfully balances commercial clarity with high-concept editorial minimalism, proving that COS remains an industry leader in defining the modern uniform through disciplined design and thoughtful, atmospheric composition that captures the essence of the season.