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BrandCOPS'
ProjectBrand Identity
Low-angle outdoor shot of a bright lime-green billboard displaying bold black Bolt typography against a blue sky and brick buildings.

COPS' Brand Identity 2024

Associated creatives

Diplomatie Studio
Diplomatie StudioGraphic Design
Clairoux Studio
Clairoux StudioGraphic Design
Common Studios
Common StudiosGraphic Design
Demande Spéciale
Demande SpécialeGraphic Design
The District
The DistrictGraphic Design
Rabbithole
RabbitholeGraphic Design
Koto
KotoGraphic Design
U.I.WD.
U.I.WD.Graphic Design

Tags

billboardlime green billboardgreen billboardbolt billboardbolt brand identity

Description

This outdoor advertising image features a vibrant lime-green billboard displaying the bold black wordmark for COPS alongside the phrase Shockingly simple checkout. Captured from a dramatic low-angle perspective, the rectangular sign dominates the foreground against a clear blue sky. Surrounding the billboard are traditional brick buildings with multi-pane windows and urban graffiti on the lower walls. The natural lighting and wide perspective create a striking urban composition that highlights the stark typographic contrast of the campaign.

Style

Horizontal, Commercial, Neon, Clean

Techniques

Natural light

Industries

Apps & Digital Platforms

Color

Lime (70%)
Jet Black (30%)

Background

Street

Context

Out of Home (OOH)