Citro Brand Identity 2023

Description

This project features brand identity design for Citro, showcased as a curved advertising poster mounted on a dark underground transit platform wall. The orange billboard displays bold typography with the brand name Citro alongside text reading ready-to-drink cocktails and straight from the can. A photographic panel on the right features a glass cocktail garnished with citrus fruit slices and a sprig of rosemary against a warm gradient background. The clean graphic design work was created by Alli Berk.

Style

Horizontal, Commercial, Warm

Techniques

Typography

Industries

Alcoholic Beverages

Color

Background

Street

Context

Out of Home (OOH)