Citro Brand Identity 2023

Description

This graphic design piece presents the brand identity for Citro, featuring a custom wordmark centered on a vibrant solid orange background. The typography is set in soft, cream-colored lowercase letters with smooth curves and distinct serif accents. The composition is clean, horizontal, and balanced, emphasizing minimalist layout and strong color contrast. Alli Berk designed the project under the brand identity guidelines for Citro.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Color

Background

Solid Colour

Context

Advertising Campaign