Citro
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2023
Description
Citro’s brand identity project, designed by Alli Berk, establishes a vibrant and versatile visual language across digital and physical touchpoints. The system leans into a high-contrast aesthetic, pairing a custom wordmark with the GT Pressura sans-serif typeface to create a distinctive typographical presence. Spanning product packaging, web interface design, and transit advertising, the work utilizes a saturated color palette of olive, orange, and purple to differentiate flavors. Through the use of vector styling and minimalist layout principles, the identity maintains visual cohesion whether applied to a canned cocktail can or a large-scale graphic billboard.
Style
Commercial, Horizontal
Techniques
Typography
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