Citro’s brand identity, developed by graphic designer Alli Berk, establishes a vibrant visual language for the canned cocktail market. The project centers on a bold typographic system utilizing GT Pressura, complemented by a versatile color palette of olive, rose, and citrus tones.
The identity balances minimalist graphic layouts with saturated, geometric patterns. Across web interfaces, transit advertising, and product packaging, the design employs vector styling and clean, even lighting to highlight the brand's ready-to-drink offerings. The implementation spans across diverse digital and physical touchpoints, from 3D rendered product displays to interface design, maintaining a cohesive aesthetic through custom wordmarks and structured data presentation.
