Cappelletti family Brand Identity 2018

Description

Graphic design presentation for the Cappelletti family brand identity featuring two horizontal rectangular stickers adhered to a textured concrete background. The top sticker displays bold white typography reading CAPO CAPO flanked by vertical star symbols against a solid red background. The bottom sticker features bold red typography spelling APERITIVO framed by star symbols against a white background with smaller secondary text along the margins. The composition is captured from a flat-lay perspective with natural lighting highlighting the matte texture of the sticker material.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Alcoholic Beverages

Color

Background

Concrete Texture

Context

Advertising Campaign