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BrandCappelletti family
ProjectBrand Identity
Red and white graphic design layout featuring bold typography, Italian text, and a bottle of Aperitivo Bitter.

Cappelletti family Brand Identity 2018

Associated creatives

Concrete
ConcreteGraphic Design

Tags

aperitivo bottleaperitivobottlered and white typographytypographybrand identity designbrand identitygraphic design layoutgraphic design

Description

This graphic design piece presents the brand identity for the Cappelletti family Aperitivo. The composition showcases bold red and white typography laid out like a vintage label or newspaper wrap, alongside a tall glass bottle filled with a bright red liquid and branded markings. Crease lines give the printed paper a tactile, authentic quality against a neutral background. The project highlights clean typographic hierarchy and strong graphic messaging.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Typography

Industries

Alcoholic Beverages

Color

Pure White (50%)
Crimson (50%)

Background

White Seamless

Context

Advertising Campaign