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ProjectBrand Identity
Vintage landscape view featuring a town nestled in a valley with mountains and a bold red typographic overlay reading CAPO

Brand Identity 2018

Associated creatives

Concrete
ConcreteGraphic Design

Tags

vintage landscapelandscape viewmountain landscapetown in valleyred typographytypography overlay

Description

This brand identity project for the Cappelletti family features a vintage-styled landscape view of a town nestled in a lush green valley beneath towering mountains and a rocky cliffside topped with a fortress. Large, bold red sans-serif typography spans the mid-ground, displaying the word CAPO alongside a star symbol and another CAPO. The colour palette includes earthy greens and browns in the landscape contrasted by the vibrant red of the overlaid text. The composition captures an elevated perspective overlooking traditional European architecture, trees, and sloping terrain.

Style

Horizontal, Cinematic, Retro

Techniques

Typography

Context

Advertising Campaign