Cappelletti family Brand Identity 2018

Description

This brand identity project for the Cappelletti family features a printed brochure highlighting their herbal aperitif products, heritage, and cocktail recipes. The layout combines vibrant orange and red panels with documentary photography of Italian landscapes, architectural views, and a high-contrast cocktail shot featuring ice and citrus garnish. Typography is clean and structured, detailing the history of wine and spirits production across four generations in Trento, Italy. The visual presentation balances editorial storytelling with commercial product promotion through professional graphic design.