BrandCAP Dept.
ProjectBrand Identity
CAP Dept. Brand Identity 2019
Associated creatives
Tags
Description
This brand identity project for CAP Dept. features a clean and minimal graphic design approach. The composition displays a white cotton baseball cap with the embroidered text CAP 008 HOTEL resting on a textured blue surface, paired with neatly arranged white cards marked with numerical grids and the CAP logo on a white table. The lighting is bright and directional, highlighting the crisp typography and physical textures of fabric and paper. Daily Dialogue contributed graphic design for this clean commercial branding presentation.
Style
Horizontal, Commercial, Clean
Color
Pure White (60%)
Jet Black (10%)
Context
Advertising Campaign