BrandCAP Dept.
ProjectBrand Identity

CAP Dept. Brand Identity 2019
Associated creatives
Tags
Description
Flat lay photography showcasing a comprehensive brand identity project for CAP Dept by Daily Dialogue. The arrangement features various branded merchandise and stationery items neatly organized on a clean white surface. Prominent elements include two black water bottles with minimal typography, rolls of branded packaging tape in orange, green, and patterned finishes, printed envelopes, business card bundles, a white baseball cap, and small color-coded sticker tags. Crisp studio lighting creates soft directional shadows beneath each object, highlighting the tactile paper and plastic textures of the collateral.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Color
Pure White (50%)
Jet Black (30%)
Background
White Seamless
Context
E-commerce / Product