BrandCAP Dept.
ProjectBrand Identity

CAP Dept. Brand Identity 2019
Associated creatives
Tags
Description
This graphic design project for CAP Dept. by Daily Dialogue presents minimalist stationery and numbered grid layout cards on a clean white surface. Soft, organic shadows fall across the printed paper items, enhancing the stark contrast of the typography. The layout features precise numbering systems and clean departmental listings in a restrained monochrome palette. Natural light illuminates the flat lay composition, emphasizing the crisp paper texture and sharp typographic hierarchy. The overall aesthetic is clean, structured, and editorial in its presentation.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography, Natural light
Color
Pure White (80%)
Jet Black (20%)
Background
White Seamless
Context
Website / Web