Logo
  • Home
  • ·Media
  • ·CAP Dept. Brand Identity and Product Design
BrandCAP Dept.
ProjectBrand Identity
Split view showing branded merchandise tags on the left and a dark bottle under a bathroom faucet on the right.

CAP Dept. Brand Identity 2019

Associated creatives

Daily Dialogue
Daily DialogueGraphic Design

Tags

branded merchandise tagsmerchandise tagstagsbranded bottlebottlebrand identityserial number tags

Description

This diptych presents branding elements and product photography for CAP Dept. The left panel features stacks of custom-printed hexagonal tags in white, green, and orange bearing the brand name and serial numbers. The right panel shows a dark branded bottle lying in a white ceramic basin beneath a running chrome faucet, captured under a cool green-toned light. Together, these images highlight the tactile and functional components of the brand identity created by Daily Dialogue.

Style

Horizontal, Commercial, Cool, Clean

Color

Pure White (40%)
Forest Green (30%)
Jet Black (30%)

Context

Advertising Campaign