Camper Fall 2024 Ad Campaign 2024

About

This editorial image for Camper's Fall 2024 ad campaign features a person giving another a piggyback ride in an open rural landscape. The scene is styled with casual footwear and layered clothing against an outdoor backdrop featuring a clothesline with hanging laundry and distant trees under an overcast sky. The composition captures a candid, cinematic moment with natural lighting and earthy tones. The creative direction is led by Achilles Ion Gabriel with photography by Aitor Laspiur and art direction by Emanuela Amato.