BrandCamper
ProjectFall 2024 Ad Campaign

Camper Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This editorial image for Camper's Fall 2024 ad campaign features a person giving another a piggyback ride in an open rural landscape. The scene is styled with casual footwear and layered clothing against an outdoor backdrop featuring a clothesline with hanging laundry and distant trees under an overcast sky. The composition captures a candid, cinematic moment with natural lighting and earthy tones. The creative direction is led by Achilles Ion Gabriel with photography by Aitor Laspiur and art direction by Emanuela Amato.
Style
Editorial, Vertical, Earthy, Raw
Techniques
Analogue / film, Natural light
Industries
Footwear
Color
Royal Blue (30%)
Jet Black (50%)
Ivory (20%)
Background
Garden
Context
Advertising Campaign

