Calvin Klein Fall 2024 Part One Ad Campaign 2024

Description

Talent Greta Lee is featured in the Fall 2024 Part One Ad Campaign for Calvin Klein, captured in a sunlit interior space. She is seated casually on a brown sofa, wearing a black lace bra and matching shorts, paired with white socks and sneakers. Warm directional light streams in from a window behind her, casting soft highlights across her figure and the warm-toned upholstery. The imagery is styled by Emmanuelle Alt with photography and direction by Mert Alas. The overall composition balances relaxed domestic intimacy with polished commercial direction.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Lingerie & Underwear

Color

Background

Living Room

Context

Advertising Campaign