Calvin Klein Fall 2024 Part One Ad Campaign 2024

Description

Talent Greta Lee is captured reclining on a mustard yellow velvet sofa for Calvin Klein's Fall 2024 Part One ad campaign. Photographed by Mert Alas with styling by Emmanuelle Alt, she wears a black patterned lace bra and matching black shorts paired with white crew socks and canvas sneakers. Warm, directional lighting streams through a window, casting highlights across the scene and illuminating gold and brown tones in the interior setting. The Calvin Klein brand logo appears cleanly on the lower right of the frame against the sofa.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Lingerie & Underwear

Color

Background

Living Room

Context

Advertising Campaign