Logo
  • Home
  • ·Media
  • ·Calvin Klein Fall 2024 Ad Campaign featuring Greta Lee
BrandCalvin Klein
ProjectFall 2024 Part One Ad Campaign
Greta Lee standing on a city street wearing a Calvin Klein black t-shirt and underwear with high top sneakers.

Calvin Klein Fall 2024 Part One Ad Campaign 2024

Associated creatives

Mert Alas
Mert AlasPhotographer & Director
Greta Lee
Greta LeeTalent
Emmanuelle Alt
Emmanuelle AltStylist
“We Got the Beat” by The Go-Go’s
“We Got the Beat” by The Go-Go’s

Tags

greta leewoman standing on streetwoman in black crop topblack crop topcrop topblack underwearcanvas sneakerswhite socks

Description

Talent Greta Lee stands centrally on an asphalt city street during daylight for Calvin Klein's Fall 2024 Part One ad campaign, photographed and directed by Mert Alas with styling by Emmanuelle Alt. She wears a black sleeveless crop top bearing the Calvin Klein logo, matching black underwear, white ankle socks, and canvas sneakers. Her dark wet-look hair frames her face as she poses with one leg crossed over the other against a backdrop of storefronts and blurred vehicular traffic. The minimalist street setting emphasizes the fashion styling with natural daylight casting soft shadows across the ground.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Street

Context

Advertising Campaign