Calvin Klein Fall 2024 Part One Ad Campaign 2024

Description

This portrait from the Calvin Klein Fall 2024 Part One ad campaign features talent Greta Lee seated in a wooden armchair, captured by photographer and director Mert Alas with styling by Emmanuelle Alt. The subject wears a white Calvin Klein bralette, matching briefs, and ribbed white socks, her dark wet-look hair framing her face. Dramatic warm sunlight streams across the scene, casting horizontal window frame shadows across the yellow-toned interior wall and the subject's skin. The composition emphasizes intimate framing and warm, directional lighting that highlights skin textures and minimalist undergarments.

Style

Vertical, Commercial, Warm, Gritty

Techniques

Natural light

Industries

Lingerie & Underwear

Color

Background

Living Room

Context

Advertising Campaign