Year of the Dragon: Coming Home 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This close-up portrait from Byredo's Year of the Dragon Coming Home 2024 ad campaign features an East Asian woman with her eyes closed, holding a small ceramic tea cup near her face. Her lips and fingernails are painted a vibrant glossy red, complementing the rich red tones of her clothing and the seamless background. Soft, warm lighting sculpts her features while large white typography bearing the Byredo brand name arches across the top of the frame. The image was photographed by Leslie Zhang with creative direction by Ben Gorham.
Style
Editorial, Vertical, Warm, Clean
Techniques
Soft Light
Industries
Fragrance
Color
Scarlet (50%)
Beige (50%)
Background
Coloured Seamless
Context
Advertising Campaign