Year of the Dragon: Coming Home 2024 Ad Campaign 2024

Description

This image from Byredo's Year of the Dragon Coming Home 2024 ad campaign features two women photographed by Leslie Zhang. The women wear traditional high-collared qipao dresses in contrasting red and pale yellow geometric patterns, adorned with stacked jade bangles and red manicures. One woman leans her head gently on the shoulder of the other, who holds a bowl of small citrus fruits. The subjects are set against a solid dark background under dramatic, low-key lighting. Prominent white typography reading BYREDO arches across the top of the frame, with COMING HOME printed near the bottom.

Style

Vertical, Commercial, Moody, Matte

Techniques

Low-key / chiaroscuro

Industries

Fragrance

Color

Background

Black Seamless

Context

Advertising Campaign