Byredo Year of the Dragon: Coming Home 2024 Ad Campaign 2024

Description

This commercial campaign image for Byredo's Year of the Dragon: Coming Home 2024 project was photographed by Leslie Zhang, with creative direction by Ben Gorham. The vertical composition features an East Asian woman holding an ornate white carved dragon sculpture on a platter. She wears a red garment with subtle glittering details, accessorized with jade-colored bangles and earrings. The background is a solid, deep red studio sweep, complemented by bold white typography at the top reading 'BYREDO' and smaller text at the bottom reading 'COMING HOME'. The lighting is clean and directional, casting soft shadows and highlighting the detailed textures of the sculpture and the subject's polished appearance.

Style

Vertical, Commercial, Warm, Clean

Industries

Fragrance

Color

Background

Coloured Seamless

Context

Advertising Campaign