Year of the Dragon: Coming Home 2024 Ad Campaign 2024

Description

This image is part of the Year of the Dragon: Coming Home 2024 ad campaign by Byredo, photographed by Leslie Zhang with creative direction by Ben Gorham. Three east asian women are posed around a circular red dining table with a vibrant green top set against a solid deep red studio backdrop. A white sculptural dragon centerpiece sits atop the table between bowls and small dishware. The models wear dark, minimal attire including black tops and high-collared garments, accented with delicate jewelry and bold red lipstick. The lighting is soft and even, highlighting the saturated red and green color palette and the structured, symmetrical composition.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Fragrance

Color

Background

Set-dressed

Context

Advertising Campaign