Year of the Dragon: Coming Home 2024 Ad Campaign 2024

Description

An editorial image from the Byredo Year of the Dragon Coming Home 2024 ad campaign, photographed by Leslie Zhang with creative direction by Ben Gorham. A model with slicked-back dark hair and red lipstick wears a dark, fitted high-neck dress, positioned behind a surface arranged with green grapes, flowers, and pomegranates. The composition features a deep red backdrop and bold white typography at the top reading Byredo, with additional text at the base. The lighting creates rich contrast and highlights the textures of the floral arrangement and fruit against the dark attire.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Fragrance

Color

Context

Advertising Campaign