Logo
  • Home
  • ·Media
  • ·Byredo New Lip Care Beauty Advertising Campaign
Brand
ProjectLip Care
Close-up beauty portrait of an East Asian woman with red lipstick and a Black man with glossy lips for Byredo Lip Care.

Byredo Lip Care 2025

Associated creatives

Tags

Description

A split close-up beauty portrait for the Byredo Lip Care campaign art directed by Ben Gorham and photographed by Antoni Ciufo with makeup by Lucia Pica. The frame tightly crops two faces positioned side by side: model Saffron Yin Ying Cary on the left wearing vibrant berry-red lip colour, and model Abdoul Goncalves on the right showcasing glossy, hydrated lips. The image features soft, clean studio lighting that accentuates skin texture and lip finishes, framed by prominent white Byredo typography across the top and campaign copy along the bottom.

Style

Vertical, Commercial, Clean, Polished

Techniques

Typography, Beauty Light

Industries

Cosmetics

Background

White Seamless

Context

Advertising Campaign