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  • ·Burberry Summer 2025 campaign portrait with Jack Draper
BrandBurberry
ProjectSummer 2025 Ad Campaign
Jack Draper wearing a signature plaid bucket hat holding a hose pouring water over his head

Burberry Summer 2025 Ad Campaign 2025

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Drew Vickers
Drew VickersPhotographer & Director
Lane & Associates
Lane & AssociatesArtistic Direction
Jeremy Valender
Jeremy ValenderDirector of Photography
Rosie Huntington-Whiteley
Rosie Huntington-WhiteleyModels
Alva Claire
Alva ClaireModels
 Babacar N’Doye
 Babacar N’DoyeModels
& Jack Draper
& Jack DraperModels
‘Sailing By’ written by Ronald Binge and performed by The Perry-Gardner Orchestra
‘Sailing By’ written by Ronald Binge and performed by The Perry-Gardner Orchestra

Tags

jack draper bucket hatjack draperbucket hatman holding hoseman pouring waterplaid bucket hat

Description

Jack Draper appears in this portrait for the Burberry Summer 2025 ad campaign, photographed by Drew Vickers with creative direction by Daniel Lee and Lane & Associates. The shirtless man is captured outdoors against a pale wall, lifting a hose above his head to let water stream down over his signature plaid bucket hat and torso. Bright natural sunlight casts sharp shadows behind him, highlighting the droplets and water splashes frozen mid-motion across his skin. The composition emphasizes clean tones, tactile textures, and a candid editorial register characteristic of the brand's seasonal narrative.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Beige (60%)
Jet Black (40%)

Background

House

Context

Advertising Campaign