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BrandBurberry
ProjectSummer 2025 Ad Campaign
Model relaxing on a white sun lounger on a sandy beach wearing a white bikini and plaid shirt

Burberry Summer 2025 Ad Campaign 2025

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Drew Vickers
Drew VickersPhotographer & Director
Lane & Associates
Lane & AssociatesArtistic Direction
Jeremy Valender
Jeremy ValenderDirector of Photography
Rosie Huntington-Whiteley
Rosie Huntington-WhiteleyModels
Alva Claire
Alva ClaireModels
 Babacar N’Doye
 Babacar N’DoyeModels
& Jack Draper
& Jack DraperModels
‘Sailing By’ written by Ronald Binge and performed by The Perry-Gardner Orchestra
‘Sailing By’ written by Ronald Binge and performed by The Perry-Gardner Orchestra

Tags

woman reclining on sun loungerwomansun loungerwhite bikinibikiniplaid shirtshirtolive sarongsarong

Description

This image from the Burberry Summer 2025 ad campaign, photographed by Drew Vickers with creative direction by Daniel Lee, depicts a model lounging on a white sun lounger by the coast. The primary subject reclines gracefully, wearing a white bikini paired with an unbuttoned plaid shirt and an olive sarong tied at the waist. In the background, other sun loungers line the sandy beach under bright natural daylight. The composition utilizes a horizontal orientation with warm color grading and a relaxed editorial tone.

Style

Editorial, Lifestyle, Horizontal, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Cream (50%)
Olive (30%)
Nude / Sand (20%)

Background

Sandy Beach

Context

Advertising Campaign