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Brand
Burberry
ProjectSummer 2025 Ad Campaign
Rosie Huntington-Whiteley and Jack Draper on a boat wearing Burberry summer apparel against the open ocean.

Burberry Summer 2025 Ad Campaign 2025

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Drew Vickers
Drew VickersPhotographer & Director
Lane & Associates
Lane & AssociatesArtistic Direction
Jeremy Valender
Jeremy ValenderDirector of Photography
Rosie Huntington-Whiteley
Rosie Huntington-WhiteleyModels
Alva Claire
Alva ClaireModels
 Babacar N’Doye
 Babacar N’DoyeModels
& Jack Draper
& Jack DraperModels
‘Sailing By’ written by Ronald Binge and performed by The Perry-Gardner Orchestra
‘Sailing By’ written by Ronald Binge and performed by The Perry-Gardner Orchestra

Tags

rosie huntington-whiteleyrosie huntington-whiteley posingwoman on boatwoman wearing patterned bikinijack draperjack draper on boatman on boatman wearing patterned shirttwo people on boattwo models

Description

This campaign image for Burberry's Summer 2025 ad campaign features models Rosie Huntington-Whiteley and Jack Draper aboard a sailboat on the open ocean. Rosie Huntington-Whiteley wears a patterned bikini top with matching trousers and an unbuttoned white shirt, complemented by a white head wrap. Jack Draper stands beside her in a matching navy patterned short-sleeve shirt and shorts set, gripping a sailboat spar. The composition is captured with natural lighting under a clear sky, highlighting the textured fabrics and crisp marine setting. The creative direction was led by Daniel Lee with photography by Drew Vickers and artistic direction by Lane & Associates.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Swimwear

Color

Pure White (50%)
Navy (50%)

Background

Ocean

Context

Advertising Campaign