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BrandBurberry
ProjectSummer 2025 Ad Campaign
Model relaxing on a white sun lounger at the beach wearing a plaid shirt and white bikini top

Burberry Summer 2025 Ad Campaign 2025

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Drew Vickers
Drew VickersPhotographer & Director
Lane & Associates
Lane & AssociatesArtistic Direction
Jeremy Valender
Jeremy ValenderDirector of Photography
Rosie Huntington-Whiteley
Rosie Huntington-WhiteleyModels
Alva Claire
Alva ClaireModels
 Babacar N’Doye
 Babacar N’DoyeModels
& Jack Draper
& Jack DraperModels
‘Sailing By’ written by Ronald Binge and performed by The Perry-Gardner Orchestra
‘Sailing By’ written by Ronald Binge and performed by The Perry-Gardner Orchestra

Tags

woman relaxing on sun loungerwoman on sun loungerwoman relaxingwomanwhite bikini topbikini topbikinigreen plaid shirtplaid shirtshirt

Description

A campaign image for the Burberry Summer 2025 ad campaign, photographed by Drew Vickers. The foreground features a model lying on a white sun lounger on a sandy beach, wearing a white bikini top and an open green plaid shirt. Additional figures relax on loungers in the background under natural daylight. The composition utilizes a warm color palette with soft contrast, emphasizing the relaxed coastal setting.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Sage (50%)

Background

Sandy Beach

Context

Advertising Campaign