BrandBurberry
ProjectSummer 2024 Ad Campaign

Burberry Summer 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This image from the Burberry Summer 2024 ad campaign was captured by photographer Harley Weir under the creative direction of Daniel Lee. The portrait features a model wearing a matching leaf-print patterned bomber jacket and trousers, paired with a neutral top and a soft black leather handbag featuring a gold chain detail. The outdoor nocturnal setting shows illuminated trees in the background under a dark sky, complemented by natural and dramatic lighting. The composition highlights sophisticated textures and contemporary tailoring.
Style
Editorial, Vertical, Moody
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Beige (50%)
Jet Black (30%)
Off-White (20%)
Background
Forest
Context
Advertising Campaign
