BrandBurberry
ProjectSummer 2024 Ad Campaign

Burberry Summer 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This portrait from the Burberry Summer 2024 ad campaign, directed by creative director Daniel Lee and photographed by Harley Weir, features a model crouching outdoors at night. The subject wears a dark dress with spaghetti straps against a dark environment flanked by light-toned foliage and a reflective ground surface. A distinctive white Burberry Equestrian Knight graphic is layered over the composition beside the figure. The low-key lighting and night setting create an atmospheric register typical of high-end fashion advertising.
Style
Editorial, Vertical, Moody
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Background
Night Sky
Context
Advertising Campaign
