Burberry Summer 2024 Ad Campaign 2024

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This portrait from the Burberry Summer 2024 ad campaign, directed by creative director Daniel Lee and photographed by Harley Weir, features a model crouching outdoors at night. The subject wears a dark dress with spaghetti straps against a dark environment flanked by light-toned foliage and a reflective ground surface. A distinctive white Burberry Equestrian Knight graphic is layered over the composition beside the figure. The low-key lighting and night setting create an atmospheric register typical of high-end fashion advertising.