Burberry Spring 2024 Ad Campaign 2023

Description

Part of the Burberry Spring 2024 ad campaign, this image features actor Jun Ji-Hyun posing outdoors by a canal in London, United Kingdom. Directed by Burberry Creative Director Daniel Lee and photographed by Tyrone Lebon, the subject wears a matching green floral patterned jacket and skirt ensemble, holding a coordinating patterned handbag while leaning against a white metal railing. The composition is captured with natural lighting in an urban waterway setting, emphasizing the tactile floral print and coordinated accessories against the lush, tree-lined canal backdrop.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Bridge

Context

Advertising Campaign