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  • ·Burberry Spring 2024 Ad Campaign with Son Heung-Min
BrandBurberry
ProjectSpring 2024 Ad Campaign
Son Heung-Min wearing a patterned beige jacket outdoors in an editorial portrait for Burberry

Burberry Spring 2024 Ad Campaign 2023

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Tyrone Lebon
Tyrone LebonPhotographer & Director
Amelie Steele
Amelie SteeleTalent
Bukayo Saka
Bukayo SakaTalent
Damon Albarn
Damon AlbarnTalent
He Cong
He CongTalent
Iris Law
Iris LawTalent
Jessie Buckley
Jessie BuckleyTalent
Jourdan Dunn
Jourdan DunnTalent
Jun Ji-Hyun
Jun Ji-HyunTalent
King Krule
King KruleTalent
Matthew Ball
Matthew BallTalent
Naomi Janumala
Naomi JanumalaTalent
Neneh Cherry
Neneh CherryTalent
Rachel Weisz
Rachel WeiszTalent
Rakim Janneh
Rakim JannehTalent
Ramla Ali
Ramla AliTalent
Rittika Ray
Rittika RayTalent
Slew
SlewTalent
Son Heung-Min
Son Heung-MinTalent
Stevie Sims
Stevie SimsTalent
and Tems
and TemsTalent
United Kingdom
United KingdomLocation

Tags

son heung-minson heung-min in patterned jacketman in patterned jacketpatterned jacketbeige houndstooth jacket

Description

This portrait from the Burberry Spring 2024 ad campaign features professional footballer Son Heung-Min outdoors in London, photographed by Tyrone Lebon under the creative direction of Daniel Lee. Son Heung-Min is centered in the frame, wearing a structured, patterned beige and black houndstooth jacket with a pronounced collar. The background features a narrow, textured brick and stone exterior alleyway under natural daylight, creating a moody, editorial atmosphere. The composition uses a vertical framing that emphasizes the subject against the historical urban setting.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Beige (60%)
Off-Black (40%)

Background

Alley

Context

Advertising Campaign