BrandBurberry
ProjectSpring 2024 Ad Campaign
Burberry Spring 2024 Ad Campaign 2023
Associated creatives
Daniel LeeBurberry Creative Director
Tyrone LebonPhotographer & Director
Amelie SteeleTalent
Bukayo SakaTalent
Damon AlbarnTalent
He CongTalent
Iris LawTalent
Jessie BuckleyTalent
Jourdan DunnTalent
Jun Ji-HyunTalent
King KruleTalent
Matthew BallTalent
Naomi JanumalaTalent
Neneh CherryTalent
Rachel WeiszTalent
Rakim JannehTalent
Ramla AliTalent
Rittika RayTalent
SlewTalent
Son Heung-MinTalent
Stevie SimsTalent
and TemsTalent
United KingdomLocation
Tags
Description
This portrait from the Burberry Spring 2024 ad campaign features professional football player Bukayo Saka as the central subject. He is captured outdoors at night, positioned against dark foliage and a black iron fence. He wears a light-colored cream trench coat layered over a patterned green plaid shirt. The lighting reflects a direct flash style, casting a sharp illumination on the subject against the dark background. The image was photographed by Tyrone Lebon under the creative direction of Daniel Lee.
Style
Editorial, Vertical, Warm, Clean
Techniques
Flash
Industries
Luxury Fashion Houses
Color
Cream (60%)
Forest Green (40%)
Background
Forest
Context
Advertising Campaign