unknown Brand Identity 2019

Associated creatives

filthymediaProjects by

Brand BrothersProjects by

Gemma MahoneyProjects by

Studio RoundProjects by

SilenceProjects by

Description

A series of bold black-and-white typographic posters are pasted across a weathered urban construction wall in a city environment. The composition features high-contrast graphic layouts with repeated phrases and literary quotes rendered in heavy sans-serif typefaces. Above the posters, distant buildings and brick structures rise under an overcast sky, while a concrete sidewalk and asphalt street occupy the foreground. The wheatpasted campaign creates a striking visual rhythm against the raw architectural backdrop.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Spray paint / graffiti

Color

Jet Black (50%)

Pure White (50%)

Background

Street

Context

Out of Home (OOH)