Brand
ProjectBrand Identity

unknown Brand Identity 2019
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Description
A series of bold black-and-white typographic posters are pasted across a weathered urban construction wall in a city environment. The composition features high-contrast graphic layouts with repeated phrases and literary quotes rendered in heavy sans-serif typefaces. Above the posters, distant buildings and brick structures rise under an overcast sky, while a concrete sidewalk and asphalt street occupy the foreground. The wheatpasted campaign creates a striking visual rhythm against the raw architectural backdrop.