unknown Brand Identity 2023

Description

This image showcases a brand identity billboard for the boa business app, mounted on a textured grey concrete wall outdoors. The large rectangular display is divided into three sections presenting digital interface mockups, app branding, and lifestyle imagery of people interacting at a wooden table. A person wearing a red cap and orange trousers walks past the right side of the billboard in motion blur. The composition uses vibrant green and purple tones paired with clean typography, app store badges, and navigation elements. The design project incorporates contributions from Carla Palette, Landor, Bandit Design Group, Bakken & Bæck, Davy Denduyver, Studio Bruch, Justified Studio, Studio Gonzalo Hergueta, Landscape, and Wildish & Co.

Style

Horizontal, Commercial, Clean

Industries

Apps & Digital Platforms

Color

Background

Street

Context

Out of Home (OOH)