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Brandunknown
ProjectBrand Identity
Large white typographic sign spelling RATIO in custom lettering against a black surface with stone paving below.

unknown Brand Identity 2023

Associated creatives

Carla Palette
Carla PaletteGraphic Design
Landor
LandorGraphic Design
Bandit Design Group
Bandit Design GroupGraphic Design
Bakken & Bæck
Bakken & BæckGraphic Design
Davy Denduyver
Davy DenduyverGraphic Design
Studio Bruch
Studio BruchGraphic Design
Justified Studio
Justified StudioGraphic Design
Studio Gonzalo Hergueta
Studio Gonzalo HerguetaGraphic Design
Landscape
LandscapeGraphic Design
Wildish & Co.
Wildish & Co.Graphic Design

Tags

ratio signageratio typographywhite typographycustom letteringblack signsignage

Description

This photograph features large, custom white typography displaying the word RATIO centered on a dark black planar surface. The lettering incorporates distinctive geometric cutouts within the characters. Below the main heading, smaller sans-serif text reads innovation campus, infrastructure for possibilities, and coming soon across the lower panel. The structure stands on a textured grey stone paved ground under soft natural lighting with subtle dappled shadow patterns cast across the top and face of the installation.

Style

Horizontal, Commercial, Clean

Techniques

Typography, Natural light

Color

Pure White (50%)
Jet Black (50%)

Background

Carpark

Context

Brand Film / Corporate Video