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BrandBolt
ProjectBrand Identity
Low-angle shot of a bright yellow billboard featuring bold black Bolt branding and text against tall urban brick buildings and clear blue sky.

Bolt Brand Identity 2023

Associated creatives

Koto
KotoGraphic Design

Tags

yellow billboardyellow signbillboardbolt brandingbolt logooutdoor advertisingadvertising billboard

Description

An outdoor advertising billboard for Bolt is captured from a dramatic low angle against a clear blue sky and surrounding brick buildings. The vibrant yellow rectangular sign displays large, heavy black lettering reading Bolt alongside promotional text. The upward perspective accentuates the scale of the sign relative to the surrounding urban architecture. The project was designed by Koto as part of a comprehensive brand identity campaign.

Style

Horizontal, Commercial, Saturated, Warm

Industries

Apps & Digital Platforms

Color

Lemon (70%)
Jet Black (30%)

Background

Street

Context

Out of Home (OOH)