Bolt
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2023
Description
Bolt presents its updated brand identity through a comprehensive visual system developed by Koto. The project spans physical and digital touchpoints, incorporating bold custom typography and high-contrast color palettes in vibrant lime green, yellow, and black. Designed for the tech sector, the identity integrates kinetic motion graphics and UI-focused elements to emphasize usability. The work extends across large-scale out-of-home advertising and digital app interfaces, utilizing vector graphics and clean layouts to maintain a cohesive commercial aesthetic.
Style
Horizontal, Commercial
Techniques
Motion Graphics
Industries
Apps & Digital Platforms
Color
Lemon
Jet Black
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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