Blumarine x Marc Jacobs 'Capsule Collection' 2023 Ad Campaign 2023

Description

This image from the Blumarine x Marc Jacobs Capsule Collection ad campaign is captured by photographer Petra Collins with styling by Lotta Volkova. The scene is set in a high school hallway lined with teal lockers and fluorescent overhead lighting. Two models with long dark hair pose in Y2K-inspired apparel, featuring pink camouflage crop tops, dark denim jeans, and a patterned miniskirt accessorized with heavy chain belts. The composition employs a low-angle perspective, creating a nostalgic, cinematic atmosphere characteristic of 2000s fashion photography.

Style

Editorial, Horizontal, Y2K, Retro

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Hallway

Context

Advertising Campaign