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BrandBlumarine x Marc Jacobs
Project'Capsule Collection' 2023 Ad Campaign
Four models posing in pink crop tops and low-rise denim skirts on a basketball court holding silver pom-poms.

Blumarine x Marc Jacobs 'Capsule Collection' 2023 Ad Campaign 2023

Associated creatives

Ava Nirui
Ava NiruiHeaven by Marc Jacobs Creative Director
Nicola Brognano
Nicola BrognanoBlumarine Creative Director
Petra Collins
Petra CollinsPhotographer
Lotta Volkova
Lotta VolkovaStylist

Tags

four models in denimfour modelsmodels in denimfemale models in denimdenim mini skirtdenim skirtmini skirtpink crop topcrop topdistressed denim jacketdenim jacketblack graphic baby teegraphic baby teebaby teesilver pom pomspom poms

Description

Shot by photographer Petra Collins for the Blumarine x Marc Jacobs 2023 Capsule Collection campaign styled by Lotta Volkova, four models stand in formation on an indoor basketball court. The models are styled in nostalgic Y2K-inspired garments including distressed denim mini skirts, cropped graphic t-shirts, pink ruffled camisoles, cropped denim jackets, and layered chain belts while holding metallic silver pom-poms. The warm, diffused lighting casts a retro tone across the gymnasium bleachers and hardwood floor.

Style

Horizontal, Commercial, Y2K, Nostalgic

Techniques

Analogue / film

Industries

Designer Fashion

Color

Denim (30%)
Bubblegum (30%)
Off-Black (20%)

Context

Advertising Campaign